Brand new – at APART

March 2011: Store Premiere in Mannheim - first APART Partner Store in Germany & in the new APART Store design

The Hamburg fashion label APART is set to open its first APART Partner Store in Germany on March 3rd 2011. APART is delighted to welcome Tina Pohl as Partner and as a fashion specialist active in the sector since 1990. By her side is husband Peter Pohl, who has built an enviable reputation in German fashion retailing in his positions at KaDeWe Berlin, Peek und Cloppenburg Düsseldorf, Engelhorn Mannheim and also as a successful interim manager. In the Mannheim Store APART presents its new Store concept in Germany for the very first time: ‘Runway meets Boudoir’ was developed in close cooperation with the German specialist store outfitter Vizona GmbH. This is a modern, high-end store design that keeps the APART customer’s requirements firmly in focus and which is reflected in the company colours black and red-gold.

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February 2011: APART launches new Store concept

APART is set to open its first three Stores in the new design: two Stores open their doors in Moscow in mid-February and at the beginning of March the first new-design German Store is to follow in Mannheim. With this modern store-design concept APART emphasizes the company’s new direction. APART has operated independently since May 2010 and has set its sights firmly on further internationalisation and on expanding both its retail and its online business. The new Store design is the visual expression of the APART Vision and embodies the company‘s international orientation, high quality, feel for new trends and spirit of the times.

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For more detailed information on our company or the latest news on our brand or collections, please contact:
Mrs. Nicole Bienert
APART International GmbH
Marketing Manager Public Relations
Brooktorkai 20
20457 Hamburg

Tel.: +49 40.271644-321
Email: nicole.bienert@apart-international.com